Make Your 30 Seconds Count: 6 Do’s and Don’ts of Digital Video Advertising
In 2012, Digital Video Advertising (DVA) is coming to a screen near you… at a higher saturation and in increasingly varied formats than ever before. What is causing this proliferation you ask? Marketers are increasingly seeing the advantage of the engagement opportunities offered by online video. Additionally, DVA guarantees certain levels of reach, frequency, demographic [...]
Facebook TV: Seizing its Cut of Video Viewing Bounty
As a categorically-defined Millennial, I feel like I have been regularly immersed in the scene of futuristic-living-room-social-interaction over the last six years. It looks something like this… Four people are in the same room watching the same primetime sitcom. One person is reading Facebook status updates on their Blackberry. One person is using their iPad [...]
Technologies are no longer the great disruptors; the consumer is (Part I: Display Advertising/Video)
Contributions from: Lauren Abercrombie “Technologies are no longer the great disruptors; the consumer is.” That’s what Kenneth Fadner, chairman and publisher at MediaPost Communications, shared this week in his welcome message at OMMA Global West San Francisco 2011. Fadner says for decades new technologies and media proliferation have overwhelmed us. Now that we’ve mastered navigation [...]
