Google’s improved social SERPs: what does it means for advertisers?
Earlier today Google announced their new and improved social search results. As an avid Google+ (and pretty much all things Google) fan, I was excited about the news. Naturally, I spent the first hour of my day reading the coverage on all of the blogs. But as I read through story after story explaining all of [...]
10+ Marketing Tips for your Google+ Brand or Business Page
Earlier today Google announced Google+ pages, which means businesses can finally join the G+ community! These pages, which are similar in essence to Facebook pages are designed for businesses, brands, organizations, and any other group that wants to join. Immediately after the announcement was made, the blogosphere went crazy. People have been asking about brands [...]
Advanced Negative Keyword Strategies
Of all the keyword match types at a search marketer’s disposal, negative keyword matching is often an afterthought in paid search campaigns. When optimizing campaigns for new clients, usually I’ll find little more than a handful of ‘must not buy’ negatives already in their campaigns, and sometimes none at all. The truth is, unless your [...]
Landing Page Optimization – Increasing Your Conversion Rates
I often consider landing pages the most important campaign materials of an effective paid search campaign. No matter how well optimized your campaign’s structure is in AdWords or adCenter, if you are sending traffic to a page that doesn’t get users to complete a desired action, then it will greatly inhibit the success of your [...]
