Engagement Optimization 101 – There’s a Light at The End of The Funnel
I’m sure a lot of companies and SEM managers out there have faced these similar situations with their search marketing campaigns: You’ve upped your bids and maxed out your daily budget caps You’re seeing high click through rates for your keywords and ad copy Your analytics dashboard is reporting more than 75% bounce rate Your [...]
Metric Madness – Dangerous Thinking?
Al Ries’ recent May 4 article in Advertising Age titled “Metric Madness” is, to put it lightly, dangerous thinking. I do not disagree with the idea of running a marketing program, let alone a company or brand, by numbers alone. That is dangerous thinking also. But to run it solely on intuition, or to even [...]
B2B – Lead Follow-up – What a concept!
Recently, I’ve seen much more talk about lead follow-up than lead generation. Where have y’all been??? For years I’ve been shocked at the fact that marketers have concerned themselves with generating leads yet couldn’t care less about where the leads go. What a waste of money and time! Most marketers admit that once the lead [...]
Online Media Kits and Where to Stick’em
Ok, so you want to start selling advertising on your site or you have dabbled into the networks like Rightmedia, Adsence and Advertising.com, but that is not enough as you are seeing your competitors displaying dynamic creative and known advertisers. And you are thinking, “What do they have that we don’t to attract the big [...]
