Do you have a social media state of mind?
“Social networks and blogs reach nearly 80% of active U.S. Internet users,” states a recent report released by Nielsen. The value of time consumers spend online continues to explode, especially when it comes to their purchasing decisions being influenced by what they read and how their friends and other online users opinions influence them.
10 great e-commerce ideas for your brand to explore
Following an inspiring brainstorm meeting with one of my e-commerce clients in San Francisco this past Friday, I started thinking about some of the great, innovative ideas that could not only help an e-commerce firm stand out in the competitive landscape but help it thrive! After doing my research, what I found were examples of [...]
Empire Avenue for Business Guide – Grow Your Company’s Social Media Value
Since engaging in Empire Avenue in late April, I’ve found great value from my investment of time – and there’s definitely been a lot of (my) time devoted to “EAv” as users call it. The following may seem a bold statement, but to date I’ve not witnessed or experienced greater collaboration in any other social [...]
Are You Falling Behind in the Social Commerce Economy?
Analysts all agree: social media shopping and e-commerce matured to the point of widespread use by businesses over the last year. More than $43 billion dollars was spent in online shopping environments, much of it pushed through social media networking environments. With the onslaught of group buying platforms like Facebook Deals, Living Social and Groupon, [...]
