Should Brand & e-Commerce Report to the Same Person (CMO)?
I have had the pleasure to work with two large European conglomerates with world brands in the last three months. One question that came back to me a few times from CEOs of $100M to $5Billion companies was: “William do you think we should have people responsible for e-commerce and people responsible for brand report [...]
10+ Marketing Tips for your Google+ Brand or Business Page
Earlier today Google announced Google+ pages, which means businesses can finally join the G+ community! These pages, which are similar in essence to Facebook pages are designed for businesses, brands, organizations, and any other group that wants to join. Immediately after the announcement was made, the blogosphere went crazy. People have been asking about brands [...]
Advanced Negative Keyword Strategies
Of all the keyword match types at a search marketer’s disposal, negative keyword matching is often an afterthought in paid search campaigns. When optimizing campaigns for new clients, usually I’ll find little more than a handful of ‘must not buy’ negatives already in their campaigns, and sometimes none at all. The truth is, unless your [...]
