Artist Representation DIY: The Music Industry in the Age of Digital Reproduction
Today in the music industry, a bellwether is sound as Warner Music Group has reported $55 million in net loss for Q3 of 2010. Their reason? “Because of the Internet.” “Warner Music Group reported…a further double-digit drop in sales as further business was lost to the Internet, resulting in a net loss of 55 million [...]
It’s 2010. So Why Are Search Marketers Still Using Unsophisticated Metrics?
It’s hard to believe how quickly time flies. Around this time last year, Omniture released a research report which stated that most online marketers were underutilizing advanced metrics to manage their search campaigns. It was a sobering report, indicating that many marketers choose to optimize their portfolios based on first-order metrics like cost-per-click (CPC) and [...]
The 4 Cs of Akin Arikan’s “Multichannel Marketing”
As an epilogue to our recent series on multichannel analytics (see posts 1, 2, 3 and 4), I decided to take another look at the seminal book on the topic by expert Akin Arikan, who penned “Multichannel Marketing: Metrics and Methods for On and Offline Success”. In our series, we had provided a multichannel analysis [...]
e-storm speaking at OMMA Global – San Francisco
I am pleased to announce that I will be speaking with an esteemed list of panelists on the subject that is dear to e-storm’s hearts – analytics. More precisely though, the panel is about “Marketers: Is the Metrics Meltdown Your Fault?”. Although analytics has been dear to our hearts here, it is clear that even [...]
