Social Commerce Potential in Asia
Back in April 2011, Forrester Research declared that the “ability of the social network to drive revenue for e-commerce businesses continues to remain elusive.” Indeed, Forrester has placed paid search as the most effective channel while social as among the weakest. Yet, when we identify user behavior and attitude on a global factor, we find great [...]
Google’s New Search Results Page – The Changes You Need To Know
The time has come once again for Google to make major changes to the design of their search results pages. The classic look of their trusted and familiar SERPs look to be migrating to new modern design elements, color schemes and layout updates. These types of changes look to be rolling out as Google experiments, [...]
Artist Representation DIY: The Music Industry in the Age of Digital Reproduction
Today in the music industry, a bellwether is sound as Warner Music Group has reported $55 million in net loss for Q3 of 2010. Their reason? “Because of the Internet.” “Warner Music Group reported…a further double-digit drop in sales as further business was lost to the Internet, resulting in a net loss of 55 million [...]
Despite Continued Testing and Adoption, Online Display Units (Still) Need a Makeover
“Online ads will top $100 billion by 2015 while continuing to outpace traditional advertising revenue,” is the gist of one report issued last month by Magna Global, IPG’s Mediabrands’ global forecasting and analysis division. This sort of sentiment has been pretty common among online marketers over the past few years, with anecdotes such as “Marketers [...]
Yahoo! will cease to exist by July 2012 [Insert purple exclamation points here]
Yahoo!’s primary revenue channels are losing steam, and according to my calculations will be all but exhausted in a couple years. Yahoo! should make some bolder moves and major investments (while it still can) to become a publisher of record again. I’m not saying this because of some Nastradamian-based apocalyptic premonition, but because of the [...]
