Yahoo! will cease to exist by July 2012 [Insert purple exclamation points here]
Yahoo!’s primary revenue channels are losing steam, and according to my calculations will be all but exhausted in a couple years. Yahoo! should make some bolder moves and major investments (while it still can) to become a publisher of record again. I’m not saying this because of some Nastradamian-based apocalyptic premonition, but because of the [...]
Realigning the Brand v. Direct Response Continuum
The typical consumer’s online purchase behavior has skyrocketed in complexity over the past few years. We can attribute this to an ever-growing number of online channels (e.g. microblogging, social networks, video, web apps, etc.) and in particular, an associated explosion of compelling and highly influential peer-generated content. The dramatically increased number of touchpoints and venues for [...]
Apple wants 50% mobile ad market by 2010? bullish, bullyish, bullsh*t, or all of the above?
Ending several weeks of subdued speculation, Apple finally announced the iPhone 4 at the annual WWDC last Monday. The device’s front-facing camera and higher resolution display serve as the two tentpoles in Apple’s pitch to drive consumers to make the iPhone 4 their next smartphone of choice. But what appealed most to us online marketers [...]
e-storm speaking at OMMA Global – San Francisco
I am pleased to announce that I will be speaking with an esteemed list of panelists on the subject that is dear to e-storm’s hearts – analytics. More precisely though, the panel is about “Marketers: Is the Metrics Meltdown Your Fault?”. Although analytics has been dear to our hearts here, it is clear that even [...]
