- Yahoo!’s primary revenue channels are losing steam, and according to my calculations will be all but exhausted in a couple years.
- Yahoo! should make some bolder moves and major investments (while it still can) to become a publisher of record again.
I’m not saying this because of some Nastradamian-based apocalyptic premonition, but because of the simple fact that the company can no longer sustain the core strengths that are necessary for its continued existence.
As much as I can surmise, revenue for the Sunnyvale-based Internet giant (if I can still use that term) stems from two main sources: display advertising and paid search.
Let’s take a closer look at these two business units, shall we? Read more »
There’s lots of great changes going on here at e-storm this summer. In addition to a few announcements coming down the pike, we’ve strategically expanded our service offerings and grown to the point we’re starting to feel the pinch. What used to be my office now houses ten e-storm team members. But not for long.
First, we’re excited to announce that we’re doubling the space of our headquarter office here in San Francisco’s financial district. We’ll be in the same building (and keep the same mailing address), but we’re taking over the entire sixth floor. The new space includes a second large conference room, patio access to allow for Friday BBQ’s (during that one warm, fog-less week in the City), and more private and open space for our personnel and service expansion…and hopefully an air hockey table.
Second, we’re also on a hiring spree, looking to expand our resources in Search Engine Optimization (SEO), Strategy and Analytics, and Social Media Marketing. A list of open jobs can be found here, and we’ll be updating this with more positions shortly. And in addition to hiring a few people, we are also promoting from within. More details will follow in our next newsletter.
Stay tuned for more information, or sign up for our newsletter to get the scoop delivered to your e-mail.
The typical consumer’s online purchase behavior has skyrocketed in complexity over the past few years. We can attribute this to an ever-growing number of online channels (e.g. microblogging, social networks, video, web apps, etc.) and in particular, an associated explosion of compelling and highly influential peer-generated content. The dramatically increased number of touchpoints and venues for interaction between consumer and brand has in turn has provided marketers with a mass of new opportunities to better identify, target and align with consumers and their interests – but not without also creating new challenges.
Whether it’s learning to juggle priorities or better understanding the vagaries of each new channel and the effect they deliver not just on the consumer, but on other channels as well, marketers are tasked with simultaneously building their brand and also driving response in this fluid and near-real-time environment. With this new world order, I believe that the Hegelian dialectic of Brand v. Direct Response in online marketing is ripe for redefinition.
For consumers at any stage in a purchase funnel, this increase in number of channels and associated purchase influences has not necessarily resulted in shorter, less concentrated or less meaningful and engaged interactions. The core effect has instead been realignment. Consumer purchase behavior is now Read more »
