The Rapture Apple Tablet is nigh. This Wednesday, Apple is set to announce its latest status-symbol-cum-killer-device. And par for the course for Apple, no one – that is, no one outside of 1 Infinite Loop and a privileged cloister of vendors, publishers and tech heavy hitters – has any real idea what this fabled device looks like. But boy, it sure is fun to guess, isn’t it?
What we can safely assume based on the last few months of rumors, industry trends, and an analysis of Apple’s product strategy over the last decade, is that the Apple Tablet will certainly be a game-changer for the consumer electronics industry, ushering in a new era of convergence and pervasive social computing. It’s supposed even that Jobs himself considers this his magnum opus. More relevant to our interests, it will also redefine (yet again) how we interactive marketers target an increasingly “always on” audience.
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Over the past several weeks, we’ve been showcasing some of our findings from applying the multichannel lens to one of our client’s marketing programs. The objective of this multichannel analysis is determine the relational impact that various marketing programs (e.g. PPC, display, offline) have on each other, while also providing a holistic view of overall success in context each individual program.
Today, we conclude the series by looking at how our client’s pay-per-click’s (PPC) campaign was impacted by its public relations efforts, especially in the case of an unplanned offline activity which promoted the company to an unknown audience. Read more »
As reported by SearchEngineLand a few weeks back, Google Search is undergoing yet another user interface (UI) tweak. Apparently, Google VP Marissa Meyer compares the current Google search engine result pages (SERP) to jazz music, citing the lack of structure and rhythm (read: unpredictability) in both. But is the new UI more like a 4-4 house beat, or is ‘jazz’ just the natural spirit of search?
Either way, make no mistake – this is no simple design tweak. It’s a bit more significant than previous revisions, especially considering how certain cues show that the search giant might be playing catch-up to the new kid on the block. So since late December, the e-storm Search Engine Marketing team has been kicking the tires on the new look, and here’s a quick round-up of our thoughts on how this change may impact search marketers, if at all.
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The Rapture Apple Tablet is nigh. This Wednesday, Apple is set to announce its latest status-symbol-cum-killer-device. And par for the course for Apple, no one – that is, no one outside of 1 Infinite Loop and a privileged cloister of vendors, publishers and tech heavy hitters – has any real idea what this fabled device looks like. But boy, it sure is fun to guess, isn’t it?