I have had the pleasure to work with two large European conglomerates with world brands in the last three months.
One question that came back to me a few times from CEOs of $100M to $5Billion companies was: “William do you think we should have people responsible for e-commerce and people responsible for brand report to the same person.”
I frankly was shocked, amused and pleased all at the same time. Read more »
Earlier today Google announced Google+ pages, which means businesses can finally join the G+ community! These pages, which are similar in essence to Facebook pages are designed for businesses, brands, organizations, and any other group that wants to join.
Immediately after the announcement was made, the blogosphere went crazy. People have been asking about brands and businesses on G+ since even before the network officially launched. Personally, I couldn’t be happier. You might say that I am a bit of a G+ fan. I spoke about using G+ to improve the performance of your paid search campaigns at SMX East, and hell, I even dressed like a G+ circle for Halloween. Needless to say I have been waiting with bated breath for brand pages, and was excited to hear they had finally arrived. Read more »
I’ll be the first to admit that when I heard Google was launching their own social network, I didn’t think much of it. Oh yeah, before I forget, please note that this post does not reflect the feelings of e-storm or any of its employees. Anyway, as I was saying, Facebook is already so engrained in the culture now, it would need to have something truly groundbreaking to make people want to switch. I say “switch” instead of “adopt” because the similarity between Google+ (or “Plus,” as I’ve also seen written) and Facebook is too great for concurrent use – as many use Facebook and Twitter – to be widely adopted. On top of that, there doesn’t seem to be a simple way to keep all social networks, including Google+, in-sync via Hootsuite, Seesmic, or even ifttt. Read more »
Of all the keyword match types at a search marketer’s disposal, negative keyword matching is often an afterthought in paid search campaigns. When optimizing campaigns for new clients, usually I’ll find little more than a handful of ‘must not buy’ negatives already in their campaigns, and sometimes none at all. The truth is, unless your search marketing campaign only contains exact matched keywords, then negative keywords are the one thing that can save your search campaigns from one of the worst money sucking vampires in online marketing. Read more »
In my last blog post I provided three tips for creating a successful paid advertising campaign using social media to increase web traffic to your website.
In this post I’d like to continue on the subject of leveraging your social media marketing efforts through increasing web traffic, this time focusing on inbound marketing via earned, rather than paid, social media efforts. Read more »
