In my last blog I wrote about best practices on how to reach your target audience through display advertising.
Today I would like to continue on the same topic by bringing more light on Data Providers for online audience targeting. It’s a type of targeting that’s still trying to institute its position in a marketplace and best practices and general knowledge of their offerings still needs to be established. Read more »
MSN adCenter is the second most popular paid search platform, obviously behind Google AdWords. Unfortunately, because Google is so popular many search advertisers put their adCenter campaigns on the “back burner” and never give them much attention.
“Social networks and blogs reach nearly 80% of active U.S. Internet users,” states a recent report released by Nielsen.
The value of time consumers spend online continues to explode, especially when it comes to their purchasing decisions being influenced by what they read and how their friends and other online users opinions influence them. Read more »
Following an inspiring brainstorm meeting with one of my e-commerce clients in San Francisco this past Friday, I started thinking about some of the great, innovative ideas that could not only help an e-commerce firm stand out in the competitive landscape but help it thrive!
After doing my research, what I found were examples of e-commerce companies that implemented the following tried and true ecommerce concepts successfully. Here are those ten e-commerce ideas delivered straight from industry insiders who talk the talk and walk the walk. Read more »
The concept of remarketing (also known as retargeting, and user behavior targeting) is simple. After a user visits your site they see your content ads on various sites until they eventually convert to a sale or purchase.
For those of you not familiar with remarketing, essentially it works by storing a cookie in a users Internet browser when they visit a website. Then, after they leave, the cookie is accessed by advertising networks to deliver graphic or text display ads to the user as they browse sites that are part of the advertising content network. Read more »
