Content is king. If you’ve read anything about search engine optimization or inbound marketing in the last three years, you’ve surely heard this phrase a thousand times.
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@jonathanscard: Social Commerce in a Starbucks Card?
Starbucks stores have been all atwitter lately with musings about one Jonathan Stark and his spectacular Starbucks Card.
Jonathan’s Card is an example of a social experiment gone viral. Read more »
Landing Page Optimization – Increasing Your Conversion Rates
I often consider landing pages the most important campaign materials of an effective paid search campaign.
No matter how well optimized your campaign’s structure is in AdWords or adCenter, if you are sending traffic to a page that doesn’t get users to complete a desired action, then it will greatly inhibit the success of your efforts.
This “desired action,” can be a number of things. Read more »
Multichannel Attribution Strikes Back – The Display Saga Continues
Prologue
I recently had the pleasure of attending the OMMA Metrics Conference in San Francisco.
Making the Most Out of Mobile Search Marketing
With all of the recent buzz about Google+, and the recent redesign of Google.com, one of the more underrated developments in the world of search is the considerable strides Google is making in terms of its mobile experience.
Photo by www.flickr.com/photos/notoriousjen
