“Social networks and blogs reach nearly 80% of active U.S. Internet users,” states a recent report released by Nielsen.
The value of time consumers spend online continues to explode, especially when it comes to their purchasing decisions being influenced by what they read and how their friends and other online users opinions influence them. Read more »
Following an inspiring brainstorm meeting with one of my e-commerce clients in San Francisco this past Friday, I started thinking about some of the great, innovative ideas that could not only help an e-commerce firm stand out in the competitive landscape but help it thrive!
After doing my research, what I found were examples of e-commerce companies that implemented the following tried and true ecommerce concepts successfully. Here are those ten e-commerce ideas delivered straight from industry insiders who talk the talk and walk the walk. Read more »
The concept of remarketing (also known as retargeting, and user behavior targeting) is simple. After a user visits your site they see your content ads on various sites until they eventually convert to a sale or purchase.
For those of you not familiar with remarketing, essentially it works by storing a cookie in a users Internet browser when they visit a website. Then, after they leave, the cookie is accessed by advertising networks to deliver graphic or text display ads to the user as they browse sites that are part of the advertising content network. Read more »
Content is king. If you’ve read anything about search engine optimization or inbound marketing in the last three years, you’ve surely heard this phrase a thousand times.
Starbucks stores have been all atwitter lately with musings about one Jonathan Stark and his spectacular Starbucks Card.
Jonathan’s Card is an example of a social experiment gone viral. Read more »
