Our services are built on a solid foundation of experience, awards and accolades that benefit you, our client. Unlike many agencies, we view marketing holistically, and pay attention to what your end customers expect of you regardless of the strategy, channel or tactic. As such, know that all services that we describe below are meant to be integrated for much stronger results for you. They include:
Strategy & Analytics
Multichannel Marketing & Analytics
Search Engine Marketing
Social Media Marketing
Online Display Advertising
Strategy & Analytics
Everything begins with strategy.
e-storm partners with clients to understand their business…its products/services, competitive landscape, market opportunities, and positioning… and importantly, the drivers that create success and profit. Leveraging the company’s knowledgebase and experience, as well as primary and secondary research data, we generate a stronger and more differentiated corporate positioning. From the stronger strategic positioning flow both offline and online marketing strategies and tactics with specific ROI and other key performance metrics. Since we are a digital marketing agency, we then concentrate on implementing these strategies. The strategies contains very specific action items around the development, implementation and measurement of online marketing initiatives and inherently addresses such key factors as customer segments, competitition, customer acquisition and conversion tactics, media and message, tracking and reporting. This strategy-first approach is unique in the marketplace, and is one key differentiator that sets e-storm apart. We strongly believe that strategic thinking encourages more cohesive marketing, which actually reduces costs and increases performance in terms of response and revenues.
- Internal & External Research
- Market Sizing & Segmentation
- Competitive Research
- SWOT Analysis
- Branding & Positioning
- Marketing Strategies & Tactics
- Onsite Training
Multichannel Analytics & Marketing
We measure beyond clicks – we measure behavior. To increase revenues, you need to understand customer behaviors to properly optimize around calls to action and programs that drive buyers. We track prospects and customers’ activity and interaction with your brand online. Understanding these interests and behavior allows you to make the right adjustments to your strategy. Identifying key patterns of behavior creates opportunities to expand customer acquisition and conversion that converts tire kickers into customers.
Multi-Channel Analytics: The 360-Degree View. We are also capable of implementing multi-channel analytics tools to allow for measurement of attribution – and better allocation of marketing budgets across offline and online. On average, how clients have benefited from this 360-view in measurable ways such as increase sales by 15%, decreasing costs by 30% and many more strategic key performance indicators.
- Web Analytics
- Social Media Analytics
- Search Marketing Analytics
- Display Advertising Analytics
- Multi-channel Analytics
- Tool Recommendations
- Tool Implementation
- Onsite Training
Search Engine Marketing (SEM)
PPC, SEO, and Integration Across Channels
Without question, SEM is not a commodity service. Because of our deep experience, we know which keywords to acquire, at which price, on which outlets. We leverage best-in-class tools with our internal SEM staff to increase qualified clicks, sales and decrease waste. Targeting traffic begins by dissecting visitor behavior – something we do by combining intensive web analytics with a 360-degree view of your customers and prospects across all channels – a quick baseline to establish ROI and other KPI’s against which we are to perform! After comparing your results with those of your competitors, we make recommendations across keywords, copy, pricing, etc.Pay-Per-Click (PPC)
- Organic SEO
- Keyword Research
- Bid Management
- Keyword Optimization
- SEO Copywriting
- Social media optimization
- Digital asset optimizationIntegration with Display Advertising, Social Media and Offline Channels
- International SEO
- Onsite Training
Social Media Marketing (SMM)
Consumer dialogue about your brand, product, customer service, retail locations, and other communications about you are taking place online within the social media sphere. Consumers are shown to want to engage in such dialogue – even directly with a company/brand. The social media platform where communications takes place is often the juncture in the decision making process where consideration, influence and purchase decision takes place.
Social media engagements are driven by a brief but thorough social media audit of consumer interaction with your product or service category, and your company, and the competition in the social media sphere. We prioritize around the key and most likely venues where dialogue are taking place, and expand from there…finding your target audiences engaged in community boards, forums, blogs, and social networks. Our initial social media audit and research provides relevant feedback on your audiences focusing on those that are sharing both positive and negative word of mouth. Unlike traditional market research, you get honest judgments about your products, services, promotions and brand opinions that we convert to enhanced messaging = new or converted customers.
Deliverables may include social media marketing programs with Twitter, Facebook, MySpace, LinkedIn, etc., as well as micro-sites, corporate and individual blogs, online videos, games, podcasts, V-cast, text messaging, and mobile media to help you engage in honest two-way communications with your audiences where you’ve not reached them previously. Almost instantly, people are sharing your videos and games, discussing the benefits and challenges of your products and services. Over time, you strengthen the bond with prospective and current customers while getting a better understanding what the market wants to drive:
- Marketing
- Sales
- Product development
- Product management
- Customer service
Our services include:
- Social Media Audit
- Social Media Planning
- Community Strategy
- Integration with Search, Display, Mobile, Offline Channels
- Social media monitoring and reporting
- Implementation of social media monitoring and tracking/trending tools
- Onsite Training
Online Display Advertising
Quality leads and sales don’t always come from the popular sites – they also come from specialty and niche sites. We position our clients’ advertising where the quality is richest, increasing our clients’ sales while lowering their media costs. We test every campaign based on proven direct marketing principles. You increase conversion, customer acquisition, and retention rates. Being in online advertising since the beginning has provided us immense know-how: how to integrate online display advertising with search, social media and offline channels, how to identify the right target audiences, how to generate awareness, how to increase response, how to drive sales. 360 view of the customers coupled with testing improves traditional direct marketing results, and it’s no different with interactive marketing. We always perform a test campaign, analyze the results, and adapt the campaign elements accordingly. You boost conversion, acquisition, and retention rates, ultimately increasing ROI across all channels
- Offer Development
- Awareness & Direct Marketing
- Media Planning/Buying
- Creative Development
- Integration with Search, Social Media, Mobile and Offline Channels
- Technical/Back-End
- Display Advertising Analytics
- Multi-Channel Analytics
