We like to say that our display targeting strategy spans “niche to reach” audiences.
This is not to say that we approach online display media as “one size fits all.” Our strategy always begins with the client’s goals and then is tailored and continuously optimized to perform (or outperform) accordingly.
For our online display campaigns, we generally start out broad with a variety of targeting methods and then optimize accordingly based on KPIs.
Our philosophy in targeting a specific audience is that relevancy is key in order to influence an engaged and often-diverse user base.
To inform our strategy we use 3rd party tools to specify the audience and find where they spend most of their time online. From there we decide which types of ad targeting best fit the campaign objectives.
Various types of ad targeting such as behavioral, contextual, demographic, geographic, and retargeting are often used in tandem for maximum efficiency.
Online & Display Services
- Awareness & Direct Marketing
- Media planning
- Niche
- Ad networks/exchanges/DSPs
- Mobile
- Local & Global
- Social media
- Creative Development
- Integration with Search, Social Media, Mobile and Offline Channels
- Display Advertising Analytics
- Multi-Channel Analytics & Attribution
What’s Different?
- Placed $200M since 1998
- Strongly believe in multi-touch marketing
- Always looking to test new, innovative targeting strategies
More on Direct Response/Prospecting
We have extensive experience implementing prospecting campaigns generating leads and/or sales for our education, retail, travel, finance, and tech clients. For these campaigns we focus on lower funnel tactics: extensive media buys with Display creatives that have clear call to action, retargeting, and demo/behavioral targeting.
More on Mobile
We work with mobile campaigns optimized for all mobile devices: tablets, smartphones, and feature phones. We have bought both ad network buys as well as direct in-app buys with certain sites. We have found that the success of a certain targeting segment, whether smartphone vs. feature phone, network vs. in-app, largely depends on the demo and psychographics of the brand’s base audience.