We are a results driven agency.
And we apply this approach to every paid search campaign we manage.
Before creating any campaign materials, our paid search experts always focus on strategy development. We strive to understand our client’s business model and goals, so that we grow not only your campaigns, but your business.
Our extensive experience in building PPC campaigns generates leads and sales for clients in education, retail, travel, finance, and technology.
Paid Search Services
- Strategy development and performance projections
- Campaign audit and account restructuring
- Data driven keyword generation and expansion
- Ad copy testing and relevance analysis
- Landing page A/B testing and conversion analysis
- Advanced negative keyword selection
- Geo-targeting strategy
- Mobile search specific and click-to-call campaigns
- Conversion and revenue tracking
- Contextually targeted ad placement and remarketing
- Sitelinks, social ad extensions, etc.
What’s Makes Our PPC Services Different?
- Strategy focused on results
- True integration of SEO & PPC with other channels
- Account growth driven through strategic testing and actionable analytics
- Our staff has managed more than $100M with positive ROI
PPC Optimization
We optimize our campaigns on a daily basis.
Our paid search experts are data focused, and are always on the lookout for areas of improvement.
Campaign strategy recommendations are formally made in regularly scheduled reports, but you can expect to hear from us whenever we uncover key insights (which can seem like every other day!).
Best in Class Toolset
We’re a vendor neutral agency.
As part of our strategy development, we analyze third-party, enterprise bid management platforms such as Kenshoo and Marin Software.
We then recommend a platform best suited to a client’s goals, budget and technical capabilities.
Our teams are trained to use advanced PPC tools to maximize positive impact on your campaigns.
Deep KPI Focus
At e-storm, we define KPIs with clients based on their business needs.
We track the first revenue producing event (orders, closed sales, registration, etc.) and work backwards from there to analyze any metrics relevant to campaign performance on:
- Volume: impressions, clicks, conversions
- Conversion rates: click-to-conversion; conversion-to-sale
- Revenue metrics: sales revenue, revenue per visit, average order size, average lifetime value, ROAS, ROI, and year over year revenue lift
- Competitive metrics: share of voice, impression share, relative CTRs, etc.
We analyze user behavior and conversion funnels and make recommendations to clients that improve their online business.
Additionally, we can report on indicators of influence between channels, such as correlation, lift, view-through conversions, and multichannel assists.