Getting Started: The Audit
Starting with an in-depth audit to see what’s going right and what your company or brand may be missing in social media will give you a total picture and help you pull all of your departments together around its social media and digital marketing initiatives.
If you’ve already developed a social media presence, but know you need to present a stronger, united image that’s integrated with the rest of your online marketing initiatives — you’ve come to the right place.
Research, strategy and clearly defined objectives are critical in developing your social media road map to ensure your social media investment – time, staff and budget — are meeting your business objectives.
Our social media audit is unlike traditional market research. You get honest, direct feedback about your products, services, promotions and brand opinions through our internal/external review, insights and recommendations moving forward.
Through our social media audit we:
- Research the key and most likely venues where online, and even offline, dialogues are taking place. Our research provides relevant feedback on your audiences and focus on those who are sharing both positive and negative word of mouth.
- Discover where your target audiences are engaging – whether it’s on community boards, forums, blogs or social networks.
- Consult your employees, staff and the C-suite to gather their insights, opinions and attitudes toward social media and how they use it.
- Interview your customers to find out first hand what social media communities they participate in, how much time they spend there, what technology devices they use to engage online and what they think about your brand’s performance in social.
- Gather intelligence and insight about your competitors and how they’re positioning their brands in social and new media communities.
After the audit, and moving toward the strategy, we’ll provide recommendations and overarching strategies that may include social media marketing programs with Twitter, Facebook, YouTube, LinkedIn, etc. or other social communities and online platforms that align with your target audience.
We will also consider incorporating and/or developing micro-sites, corporate and individual blogs, wikis, online videos, games, podcasts, text messaging, and mobile media to help your brand or company engage in honest two-way communications with your audiences where you’ve not reached them previously.