Tag Archives: American Association of Advertising Agencies

Integrated Campaigns Worth Overcoming Hurdles

Written by William Gaultier on April 30, 2009 — 1 Comment

Image via CrunchBase Just read an interesting article that is dear to my heart – integrated campaigns. I am still shocked to see that there are such resistance and frankly ignorance on the part of some marketers in corporations and agencies about the benefit of multi-channel/integrated marketing. In this article by Jon Lafayette 0f TV [...]

Posted in Account Management, Agency Life, Multi-Channel Analytics, Strategy, Trends | Also tagged Association of National Advertisers, jon lafayette, Multi-Channel Analytics, multi-channel marketing, tv week

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Tag Archives: American Association of Advertising Agencies

Integrated Campaigns Worth Overcoming Hurdles

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