Strategy-driven online marketing & advertising

Tag Archives: Apple

What the (Apple) Tablet Means for Online Marketers

Written by Mehrshad Mansouri on January 25, 2010 — 1 Comment

The Rapture Apple Tablet is nigh. This Wednesday, Apple is set to announce its latest status-symbol-cum-killer-device. And par for the course for Apple, no one – that is, no one outside of 1 Infinite Loop and a privileged cloister of vendors, publishers and tech heavy hitters – has any real idea what this fabled device [...]

Posted in B2C, Strategy, Technology, Trends | Also tagged , , , ,

Metric Madness – Dangerous Thinking?

Written by Antony Ho on May 6, 2009 — Leave a Comment

Al Ries’ recent May 4 article in Advertising Age titled “Metric Madness” is, to put it lightly, dangerous thinking.
I do not disagree with the idea of running a marketing program, let alone a company or brand, by numbers alone. That is dangerous thinking also.
But to run it solely on intuition, or to even suggest [...]

Posted in Multi-Channel Analytics, Paid Search, Strategy, Trends

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e-storm International is an interactive marketing and advertising agency that delivers the best possible experience for the consumer. With a focus on Strategy, Marketing Research, Custom Training and Implementation Services (Interactive Advertising, SEO, SEM, Social Media Marketing), we provide smart thinking and smart strategies to more than 100 organizations. It's in-depth research and seasoned experience,....
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