Tag Archives: google

Google’s improved social SERPs: what does it means for advertisers?

Written by Mathew Guiver on January 10, 2012 — 4 Comments

Earlier today Google announced their new and improved social search results. As an avid Google+ (and pretty much all things Google) fan, I was excited about the news. Naturally, I spent the first hour of my day reading the coverage on all of the blogs. But as I read through story after story explaining all of [...]

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Posted in Online Marketing, Paid Search, Search Engine Marketing, Social Media Marketing | Also tagged , ,

10+ Marketing Tips for your Google+ Brand or Business Page

Written by Mathew Guiver on November 7, 2011 — 3 Comments

Earlier today Google announced Google+ pages, which means businesses can finally join the G+ community! These pages, which are similar in essence to Facebook pages are designed for businesses, brands, organizations, and any other group that wants to join. Immediately after the announcement was made, the blogosphere went crazy. People have been asking about brands [...]

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Posted in Online Marketing, Paid Search, Social Media Marketing, Strategy | Also tagged , , , , , ,

Improving Your MSN adCenter Campaigns

Written by Mathew Guiver on September 28, 2011 — 1 Comment

MSN adCenter is the second most popular paid search platform, obviously behind Google AdWords. Unfortunately, because Google is so popular many search advertisers put their adCenter campaigns on the “back burner” and never give them much attention.

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Posted in Paid Search | Also tagged , , , , , ,

Yahoo! will cease to exist by July 2012 [Insert purple exclamation points here]

Written by Antony Ho on July 22, 2010 — Leave a Comment

Yahoo!’s primary revenue channels are losing steam, and according to my calculations will be all but exhausted in a couple years. Yahoo! should make some bolder moves and major investments (while it still can) to become a publisher of record again. I’m not saying this because of some Nastradamian-based apocalyptic premonition, but because of the [...]

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Posted in Online Marketing, Paid Search, Trends | Also tagged ,

A More …Perfect Union? – An Open letter to Microsoft and Yahoo! (or “The Search Marketer’s 12 Days of Christmas in July”)

Written by Daniel Riveong on July 31, 2009 — Leave a Comment

Ms. Bartz, Mr. Ballmer, Congratulations are in order! We know you’ve been talking about it for some time now, but you’ve finally decided to take the plunge. Mazel tov, salut, slainte and all that. Come on now, it was no secret – we knew you were going out, we heard the rumors, we saw all [...]

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Posted in Paid Search, SEO, Trends | Also tagged , , , , ,
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