Strategy-driven online marketing & advertising

Tag Archives: landing pages

Engagement Optimization 101 – There’s a Light at The End of The Funnel

Written by Robert Yang on July 22, 2009 — Leave a Comment

I’m sure a lot of companies and SEM managers out there have faced these similar situations with their search marketing campaigns:

You’ve upped your bids and maxed out your daily budget caps
You’re seeing high click through rates for your keywords and ad copy
Your analytics dashboard is reporting more than 75% bounce rate
Your conversions are [...]

Posted in Custom Training, Lead Generation, Methodology, Paid Search, Strategy | Also tagged , , , , ,

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e-storm International is an interactive marketing and advertising agency that delivers the best possible experience for the consumer. With a focus on Strategy, Marketing Research, Custom Training and Implementation Services (Interactive Advertising, SEO, SEM, Social Media Marketing), we provide smart thinking and smart strategies to more than 100 organizations. It's in-depth research and seasoned experience,....
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