Tag Archives: Lead Generation

Engagement Optimization 101 – There’s a Light at The End of The Funnel

Written by Robert Yang on July 22, 2009 — 1 Comment

I’m sure a lot of companies and SEM managers out there have faced these similar situations with their search marketing campaigns: You’ve upped your bids and maxed out your daily budget caps You’re seeing high click through rates for your keywords and ad copy Your analytics dashboard is reporting more than 75% bounce rate Your [...]

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Posted in Methodology, Paid Search, Strategy | Also tagged , , , , , ,

Whose truth is the true truth?

Written by Lisa Jimenez on October 17, 2008 — 1 Comment

Last week I attended the webinar entitled “Improve Lead Generation and Clean up your Pipeline” sponsored by NetProspex. Oh where do I start… Really, when are sales people going to stop whining about how the gap between them and marketing is so huge yet do everything in their power to make sure it stays that [...]

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Posted in B2B, Methodology | Also tagged , , , , ,

Blind e-mail prospecting…BIG MISTAKE!

Written by Lisa Jimenez on April 9, 2008 — Leave a Comment

Just a quick rant about prospecting blindly via e-mail. Why? I received one of the worst email solicitations in my career, just today. I would love to mention the sales rep and the company but alas…I’ll just use them as an example of what not to do. Oh, and can I say, “Why in the [...]

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Posted in B2B, Methodology, Online Marketing, Strategy | Also tagged , ,

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e-storm International is an interactive marketing and advertising agency that delivers the best possible experience for the consumer. With a focus on Strategy, Marketing Research, Custom Training and Implementation Services (Interactive Advertising, SEO, SEM, Social Media Marketing), we provide smart thinking and smart strategies to more than 100 organizations. It's in-depth research and seasoned experience,....
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