Tag Archives: Microsoft adCenter

The Unappreciated Power of Ad Networks

Seems like every week there’s a new story about the “death” of ad networks.  Yes, the increasing number of industry reports has given us reason to doubt the sector’s long-term viability, especially considering the tales of  “cookie cutter” networks struggling to emerge intact from the recent economic recession.  Yet, there seems to a silver lining [...]

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A More …Perfect Union? – An Open letter to Microsoft and Yahoo! (or “The Search Marketer’s 12 Days of Christmas in July”)

Ms. Bartz, Mr. Ballmer, Congratulations are in order! We know you’ve been talking about it for some time now, but you’ve finally decided to take the plunge. Mazel tov, salut, slainte and all that. Come on now, it was no secret – we knew you were going out, we heard the rumors, we saw all [...]

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e-storm International is an interactive marketing and advertising agency that delivers the best possible experience for the consumer. With a focus on Strategy, Marketing Research, Custom Training and Implementation Services (Interactive Advertising, SEO, SEM, Social Media Marketing), we provide smart thinking and smart strategies to more than 100 organizations. It's in-depth research and seasoned experience,....
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