Tag Archives: multichannel attribution

Top 10 Resources for Multichannel (aka Cross Channel) Analytics and Attribution

Written by William Gaultier on December 7, 2009 — Leave a Comment

Since we’ve been keeping the pulse of what multichannel (or “cross channel,” depending on your take) analytics and attribution can do to drive business decisions for our clients, we thought it might be helpful, especially with 2010 around the corner, to provide a list of the top 10 case studies for multichannel marketing. We didn’t [...]

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Posted in Multi-Channel Analytics, Strategy | Also tagged ,

Multichannel Marketing: PPC vs TV, and PPC vs Radio

Written by Antony Ho on December 4, 2009 — 2 Comments

Following up on our last post, we’ll now apply the multichannel lens to our client’s pay-per-click (PPC) program across two offline channels: TV and Radio. Again, the purpose of this exercise was to convey the growing need for measuring marketing activities from a holistic, or multichannel, approach, especially considering the increasing use of mixed offline/online [...]

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Posted in Multi-Channel Analytics | Also tagged ,

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e-storm International is an interactive marketing and advertising agency that delivers the best possible experience for the consumer. With a focus on Strategy, Marketing Research, Custom Training and Implementation Services (Interactive Advertising, SEO, SEM, Social Media Marketing), we provide smart thinking and smart strategies to more than 100 organizations. It's in-depth research and seasoned experience,....
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