Tag Archives: Paid Search

Improving Your MSN adCenter Campaigns

Written by Mathew Guiver on September 28, 2011 — 1 Comment

MSN adCenter is the second most popular paid search platform, obviously behind Google AdWords. Unfortunately, because Google is so popular many search advertisers put their adCenter campaigns on the “back burner” and never give them much attention.

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Engagement Optimization 101 – There’s a Light at The End of The Funnel

Written by Robert Yang on July 22, 2009 — 1 Comment

I’m sure a lot of companies and SEM managers out there have faced these similar situations with their search marketing campaigns: You’ve upped your bids and maxed out your daily budget caps You’re seeing high click through rates for your keywords and ad copy Your analytics dashboard is reporting more than 75% bounce rate Your [...]

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Posted in Lead Generation, Methodology, Strategy | Also tagged , , , , , ,

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e-storm International is an interactive marketing and advertising agency that delivers the best possible experience for the consumer. With a focus on Strategy, Marketing Research, Custom Training and Implementation Services (Interactive Advertising, SEO, SEM, Social Media Marketing), we provide smart thinking and smart strategies to more than 100 organizations. It's in-depth research and seasoned experience,....
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