Tag Archives: Paid Search
Engagement Optimization 101 – There’s a Light at The End of The Funnel
I’m sure a lot of companies and SEM managers out there have faced these similar situations with their search marketing campaigns:
You’ve upped your bids and maxed out your daily budget caps
You’re seeing high click through rates for your keywords and ad copy
Your analytics dashboard is reporting more than 75% bounce rate
Your conversions are [...]
Hiring a person internally vs. Hiring an Agency
In the past and recently, we have had clients and prospects say, why would I pay your agency these professional fees when I can hire people to come work for us and I can have them do so much more……Hmmm, here are many reasons why “hiring-in” is not the same:
- Do you really want to [...]