Tag Archives: PPC
Remarketing for dummies: 7 mistakes you must avoid on your next campaign
The concept of remarketing (also known as retargeting, and user behavior targeting) is simple. After a user visits your site they see your content ads on various sites until they eventually convert to a sale or purchase. For those of you not familiar with remarketing, essentially it works by storing a cookie in a users [...]
Landing Page Optimization – Increasing Your Conversion Rates
I often consider landing pages the most important campaign materials of an effective paid search campaign. No matter how well optimized your campaign’s structure is in AdWords or adCenter, if you are sending traffic to a page that doesn’t get users to complete a desired action, then it will greatly inhibit the success of your [...]
Engagement Optimization 101 – There’s a Light at The End of The Funnel
I’m sure a lot of companies and SEM managers out there have faced these similar situations with their search marketing campaigns: You’ve upped your bids and maxed out your daily budget caps You’re seeing high click through rates for your keywords and ad copy Your analytics dashboard is reporting more than 75% bounce rate Your [...]
Are content networks (Google, Yahoo, Pulse, etc) good for business?
So I have recently been cornered by a couple of B2B guys who were getting sloshed over at some random industry party when they approached me with a question. Should we use content networks and are they effective drivers of traffic. My answer over my Hendricks & Tonic, was inequitably, “Yes”, however, I quickly added [...]
