Tag Archives: Social Media Marketing
Artist Representation DIY: The Music Industry in the Age of Digital Reproduction
Today in the music industry, a bellwether is sound as Warner Music Group has reported $55 million in net loss for Q3 of 2010. Their reason? “Because of the Internet.” “Warner Music Group reported…a further double-digit drop in sales as further business was lost to the Internet, resulting in a net loss of 55 million [...]
Green is in, consumers don’t trust it yet – Companies build trust by educating them
You’re seeing it everywhere … everyone is jumping on the “green” bandwagon. And it means something entirely different than when Kermit the Frog sang about it. I know that I feel a twinge of guilt when I throw something out that could possibly be recycled. So what do consumers think at this point? The Center [...]
Afraid of Social Media Marketing? Don’t be, dive in now – your organization will benefit
We have been doing Social Media Marketing for Sutter Home Wineries, Wells Fargo, Plantronics, Shogakukan, Ebates, Pleo and many more for about 10 years. Social Media Marketing is the new term for what was called Word of Mouth Marketing. Before WOM, we called this type of marketing Guerilla marketing, and before that, newsgroups marketing (I [...]
Best Practices for Social Media Marketing for Holiday Season 07
We were very pleased to see that OneUpWeb, an integrated marketing firm, created a report on “Secrets of Social Media Marketing – How 2007 Hot Holiday Products are Marketed Online” which identified our efforts with our partner Crimson Consulting and our client UGOBE for the promotion of Pleo online. We have spent numerous hours strategizing [...]
