Tag Archives: tv week

Integrated Campaigns Worth Overcoming Hurdles

Written by William Gaultier on April 30, 2009 — 1 Comment

Image via CrunchBase

Just read an interesting article that is dear to my heart – integrated campaigns.
I am still shocked to see that there are such resistance and frankly ignorance on the part of some marketers in corporations and agencies about the benefit of multi-channel/integrated marketing.
In this article by Jon Lafayette 0f TV Week, he mentions:

An [...]

Posted in Account Management, Agency Life, Multi-Channel Analytics, Strategy, Trends | Also tagged American Association of Advertising Agencies, Association of National Advertisers, jon lafayette, Multi-Channel Analytics, multi-channel marketing

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Integrated Campaigns Worth Overcoming Hurdles

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