Tag Archives: yahoo

Improving Your MSN adCenter Campaigns

Written by Mathew Guiver on September 28, 2011 — 1 Comment

MSN adCenter is the second most popular paid search platform, obviously behind Google AdWords. Unfortunately, because Google is so popular many search advertisers put their adCenter campaigns on the “back burner” and never give them much attention.

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Posted in Paid Search | Also tagged , , , , , ,

Yahoo! will cease to exist by July 2012 [Insert purple exclamation points here]

Written by Antony Ho on July 22, 2010 — Leave a Comment

Yahoo!’s primary revenue channels are losing steam, and according to my calculations will be all but exhausted in a couple years. Yahoo! should make some bolder moves and major investments (while it still can) to become a publisher of record again. I’m not saying this because of some Nastradamian-based apocalyptic premonition, but because of the [...]

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Posted in Online Marketing, Paid Search, Trends | Also tagged ,

A More …Perfect Union? – An Open letter to Microsoft and Yahoo! (or “The Search Marketer’s 12 Days of Christmas in July”)

Written by Daniel Riveong on July 31, 2009 — Leave a Comment

Ms. Bartz, Mr. Ballmer, Congratulations are in order! We know you’ve been talking about it for some time now, but you’ve finally decided to take the plunge. Mazel tov, salut, slainte and all that. Come on now, it was no secret – we knew you were going out, we heard the rumors, we saw all [...]

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Posted in Paid Search, SEO, Trends | Also tagged , , , , ,

Are content networks (Google, Yahoo, Pulse, etc) good for business?

Written by William Gaultier on April 10, 2008 — Leave a Comment

So I have recently been cornered by a couple of B2B guys who were getting sloshed over at some random industry party when they approached me with a question. Should we use content networks and are they effective drivers of traffic. My answer over my Hendricks & Tonic, was inequitably, “Yes”, however, I quickly added [...]

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Posted in Online Marketing | Also tagged , , , , , ,

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