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Pleo Community Comes to Life Online Thanks to e-Storm

San Francisco - USA — October 4, 2007 —

Revolutionary Robotic Technology Transforms Dinosaur Into Life Form

Pleo Community Comes to Life Online thanks to e-Storm

SAN FRANCISCO, Oct. 4, 2007 -- e-Storm International, a fast growing digital advertising agency has been selected by UGOBEtm to build its online community, PleoWorld.com. "Pleotm, the new robotic life form from UGOBE will revolutionize the concept of companion robotics and artificial pets," said William Gaultier, CEO of e-Storm. "We are thrilled to be part of the revolution."


Pleo is a cute dinosaur that's supposed to be like a pet, capable of interacting with people and expressing emotions. The dinosaur is available at etailers such as Amazon.com, Walmart.com, BestBuy.com and Target.com. It has taken the industry by storm as one of the most successful pre-order products for many of these etailers.

"We decided to work with e-Storm to develop PleoWorld because of the company's extensive expertise in online word-of-mouth marketing in addition to their impressive customer base," said Bob Christopher, CEO of UGOBE, Inc. "As we begin to realize our vision of creating products that inspire an emotional connection with consumers, the excitement around Pleo has grown. Now with PleoWorld, we are continuing to build the Pleo community by giving fans a closer look at Pleo in a place where they can gather and interact, as well as an easy opportunity to know where to order the product, where to find other Pleo owners and much more."

e-Storm is working with UGOBE on the community development of PleoWorld.com, web analytics, display advertising and social media engagement tracking strategies and tactics.

About UGOBE
UGOBE, a privately-held company based in Emeryville, Calif., develops revolutionary robotics that transform inanimate objects into lifelike creatures. UGOBE's multidisciplinary team has developed a unique set of core technologies that underlie its groundbreaking line of robotic Life Forms. Pleo is UGOBE's first Life Form and is specifically engineered and enhanced to mimic life and relate to his owner on a personal level. For more information about UGOBE, visit http://www.ugobe.com.

About e-Storm International
Established in 1998, e-Storm International is an interactive marketing agency, offering interactive marketing and advertising services to clients worldwide. e-Storm International's clientele includes business-to business and business-to-consumer companies that specialize in technology, finance,
education, travel, healthcare and many other industries. Headquartered in San Francisco, USA, e-Storm International has offices in Canada, Europe and Asia. An accomplished team of national and international marketers, researchers, media planners, designers & copywriters, technical
specialists, and search engine specialists, with their collective experiences help clients achieve the desired sales and marketing results.

 


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