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Fair Isaac

A Smart Long-Term Decision

 Fair Isaac

Among other things, Fair Isaac is the leader in rules management technology. Break down the features and functionality and, at the core, they help companies with one of their most vital tasks: making smart decisions.

Fair Isaac made a smart decision of their own when they chose e-Storm to improve their interactive marketing results. In fact, we have worked with Fair Isaac for more than 5 years to continually enhance click-through and conversion rates.

Constant Testing Leads to Sustained ROI

Fair Isaac has achieved significant ROI, in large part, because of our constant testing of audiences, promotions, media and creative. In one campaign, we discovered how a change in the copy increased conversion rates by 90%. Creative media placement tactics, traffic analysis and strategies have achieved an average click-through rate of 4-12%, and an average conversion rate of 32-60%. Meanwhile, we decreased the cost per lead from an average of $200-300 to $35-60, further displaying how we've delivered sustained ROI throughout our relationship with Fair Isaac.

Fair Isaac counted on e-Storm for:
  • Interactive Advertising and Marketing
  • Analytics
  • Creative Development
  • Copywriting
  • Offer Development