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Karen Neuburger

A little 'technical finesse' goes a long way

 Karen Neuburger
Karen Neuberger's marketing team came to e-Storm for SEO assistance with their website www.karenneuburger.com. KN sought to improve user experience with their online store as well as enable crawlability for search engines in the areas of: descriptive URL structure, descriptions for products and naming conventions for product categories. In addition, one of their setbacks was the ability to manage log files generated by their servers which ultimately did not allow them to track purchases.

e-Storm provided a set of solutions to address all these. We partnered with KN's technical team to implement Google analytics. And, working with WebTrends and Clicktracks analytics vendors, we created a script to repair the previously corrupted files, which included over 6 months of data, in one week. By applying a scaleable approach to dynamically generate descriptive and targeted title, meta tags, and HTML copy for specific product pages on their ecommerce website, we helped KN rework existing content for better viralbility.
Karen Neuburger counted on e-Storm for:
    Technical Expertise
    Benchmark Reporting
    Analytics Implementation
    Conversion Tracking