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TravelPod

A Postcard of All Things Past

 TravelPod

It wasn't so long ago that you'd open up the mailbox to find a postcard from a traveling friend, providing tid-bits about his tales. Thanks to companies like TravelPod, you no longer have to wait weeks to hear about your best pal's exotic adventures. You can now read his "travelogue" online.

TravelPod was the first web site to offer travelogue hosting on the Web. They've been at it since 1997, allowing explorers, voyagers, trekkers, tourists and wanderers to post their writings and photos - all for free.

Despite their success, they felt that weren't reaching all of the people ready to travel - their target audience. To improve their interactive marketing, TravelPod brought in e-Storm to guide them to more effective strategies and tactics.

Achieving Growth of 86%

How do you reach potential travelers? After all, anyone can fit into that group. We overcame this challenge by targeting community travel sites, and optimizing TravelPod's site to increase search engine traffic. We also provided affiliate marketing consulting and suggested overall company growth strategies.

Within a few months of our work, TravelPod registered a growth of 86% in organic search engine visitors, with a ranking that grew from the 40,000th to the 10,000th largest site on the Internet, approximately 75% growth. We continue to provide guidance on the company's growth. Here is a summary of results:

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  • Increased unique visitors by x7
  • Increased the number of bloggers actively writing by x4
  • Increased the number of pageviews by x2.5
  • Achieved a loyalty percentage between 30 - 38% loyalty month to month
  • Increased the number of pages that bloggers printed in books from 300K to 1M
  • Achieved 100 – 5,000 referrals per month from community activities on and off site

TravelPod has since been purchased by TripAdvisor and we feel good to have been a part of their successful acquisition.

TravelPod counted on e-Storm for:
  • Interactive Advertising & Marketing
  • Affiliate Marketing
  • Search Engine Optimization
  • Paid search Management
  • Social Media Marketing Consulting