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Wells Fargo

Another 150 Years of Success

 Wells Fargo

When your company has been around for 150 years, you must be doing something right. Indeed, Wells Fargo & Company, who provides a complete range of business and consumer finance services, has never had a problem generating revenue.

But despite $308 billion in assets and more than 5,400 banking centers, they weren't getting impressive results from the Internet. Everything was low: low rankings in search engines and directories, a low amount of site transactions, and low awareness among small/medium size-businesses

An Ongoing Record of Revenue-Generating Campaigns

Beginning in 2000, e-Storm has been delivering impressive results for one of Wells Fargo's divisions. We analyzed visitor behavior, conducted visitor entry and exit surveys, performed site optimization, and conducted competitive analysis and interactive marketing campaigns.

These impressive results come, in large part, from our dedication to understanding each client's entire business. "e-Storm was instrumental in focusing our online marketing efforts to the right audience for our product", says Michele Zenor, Wells Fargo's Marketing Communications Manager. "They worked with us as a partner, understanding every aspect of our business, so that our testing efforts yielded measurable results that were analyzed to develop future campaigns addressing target audiences and offers."

Wells Fargo counted on e-Storm for:
  • Interactive Advertising & Marketing
  • Copywriting
  • Creative Development
  • Analytics
  • Market Research/Competitive Analysis
  • Search Engine Optimization
  • Cost Per Click Program Management