services / interactive advertising

The Link Between Experience and ROI

Travel the globe and you'll find 7,500 varieties of apples. You'll discover 3,000 types of oranges. There are also dozens of interactive advertising strategies. In every case, you need experience to separate the bitter from the sweet.

Offer Development
Awareness & Direct Marketing
Media Planning/Buying
Creative services
Offline/Online Integration
Technical/Back End
Analytics
Multi-channel Analytics

Strategy: Our Knowledge is Your Advantage

Being in online advertising since the beginning has provided us immense know-how: how to identify the right target audiences, how to generate awareness, how to increase response, how to drive sales.

You benefit by learning when to use (and not to use) particular media: email, banners, newsletters, blogs, content sponsorships, search engine marketing, community outreach, microsites, and mobile technology. Our knowledge is your advantage.

Pathrough Testing Based on Proven Direct Marketing Principles

Testing improves traditional direct marketing results, and it's no different with interactive marketing. We always perform a test campaign, analyze the results, and adapt the campaign elements accordingly. You boost conversion, acquisition, and retention rates, ultimately increasing ROI.

Offer Development: Enticing Clicks, Developing Relationships

A good offer is difficult to resist, which is why we focus on developing appealing offers, as well as promotions like sweepstakes and contests. By enticing click-throughs, you generate high response rates and more qualified leads.

Media Planning: Going Beyond the Obvious

Be warned: If you use syndicated research, you get the same media plans used by your competitors. We take a more in-depth approach to media planning, going beyond the obvious placements to find highly targeted audiences.

Quality leads and sales don't only come from the popular sites. They also come from niche sites that launch everyday. We've used this approach for nearly 10 years, increasing our clients' sales while lowering their media costs. This method is so renowned that other agencies hire us to develop media plans - for their clients.

Check out a few relevant case studies:

Get it Straight From the People

We support our interactive advertising strategies with sound market research. Beyond analysis, you benefit from our access to people and their opinions - 4 million consumers, plus a panel of 400,000 alumni from leading business schools including Wharton, U.C Berkeley, Stanford, and San Jose State.