services / market research

Increase Market Share Through Research and Analysis

For decades, archeologists have sought the motivations of ancient civilizations. These days, psychologists try to interpret meanings and feelings. That's fine if you're digging for terra cotta pots, or trying to decipher that recurring dream about purple giraffes. We imagine you're more interested in the roots of profits.

International Market Research
Market Entry Strategies
SWOT Analysis
Competitive Analysis
Promotion and Marketing Testing
Product or Service Testing

Target Audience Analysis: What Motivates is What Sells

At the root, high response rates are synonymous with a full understanding of what motivates your customers. Through panel surveys and focus groups, we'll discover the qualities that appeal to your target audiences. And by analyzing market trends and industry news, we can help you construct campaigns that align with market demands.

Now you'll be able to develop messaging that truly meets prospect requirements. You'll use media that's both appropriate and cost-effective. Most importantly, you'll target outlets that offer the highest profit potential.

Competitive Analysis: Learn From the Outside

There are prospects everywhere with a natural inclination to buy your products and services. We find them in community sites, forums, blogs, and social networks, and through mobile media like wi-fi, mobile phones, and PSP.

The best method for battling your competition is to examine- and then learn from - their business strategies. Let us do the research by analyzing your competitors' messaging, marketing practices, and pricing structure. The result is more than facts and figures. You'll understand how to increase market share without incurring additional marketing costs.

Competitive Access to People and Their Opinions

You also benefit from our access to people and their opinions - 4 million consumers, plus a panel of 400,000 alumni from leading business schools including Wharton, U.C Berkeley, Stanford, and San Jose State. Even more, because of our international reach, we can locate appropriate audiences in Canada, Europe, and Asia.

Take the Road Less-Traveled