services / word of mouth marketing

Spread Your Message By Word of Mouth through Social Media

Remember what happened in high school? You said something to someone before first period. By lunchtime, the entire school knew the story. That was the original word of mouth. Word of mouth has matured: instead of being flooded with rumors, you now get deluged with sales.

services
  • Word of Mouth, Social Media Audit
  • Community Strategy
  • Social Media Strategy
  • Integration of Search and Social Media
  • Buzz monitoring and reporting
  • Implementation of buzz tools
    (e.g. buzz metrics, buzzlogic, radian6)

Community/Social Media Audit & Research

There are prospects everywhere with a natural inclination to buy your products and services, and they are talking, a lot. With our initial Social Media Audit, or Community Strategy, we help you find them in community sites, forums, blogs, and social networks, and through mobile media like mobile phones, PSP, smartphones. How? We use any of the powerful social media metrics tools to unearth opportunities. Oh yea, we are tool agnostic and will choose the right tool for the job - not who lavishes us with free lunches. Among others, we might recommend Buzz Logic, Buzz Metrics, Radian6 or Kavaa.

Our community/social media audit and research provides more relevant feedback on your audiences, and we mean the ones that are spreading positive and negative word of mouth. And unlike traditional market research, you get honest judgments about your products, services, promotions and brand - opinions that create enhanced messaging and more paying customers.

Social Media Marketing Means Instant Marketing

Social Media Marketing is a central component of successful word of mouth campaigns. Through our initial audit, we help you locate major influencers, and then distribute your message through them. If we can't influence the influencers, we might develop microsites, corporate and individual blogs, online videos, games, podcasts, Vcast, text messaging, and mobile media to get your message out, and also help you understand how to have a real two way communication with your audiences.

Almost instantly, people are sharing your videos and games, discussing the benefits of your products and services. Over time, as the media gets passed on, you strengthen the bond with prospective and current customers while generating increased brand awareness and sales.

We have helped numerous companies with Word of Mouth Marketing/Social Media Marketing in the last 10 years, check out a few case studies:

 

 

 

  • Market Research
  • Analytics
  • Interactive Advertising
  • Word of Mouth
  • Search Engine Marketing
  • Retention Marketing
  • Creative Services

As Viral Changes, So Do We

In the beginning there was e-mail and the Internet. Today we also have wireless devices, games, blogs, and the marketing methods that will surely come around tomorrow. No matter. Since we stay on top of the trends, we can adapt your campaign to the ways consumer receive, deliver, and interact with information.