Work

Situation
Affiliate Computer Services, aka ACS Inc., is a Fortune 500 company that provides business process outsourcing services to companies worldwide. ACS approached e-storm to help them build an online image and credibility, establish market presence, and increase their sales lead generation efforts.

Strategy
Develop deep ties in the online community through incentives and promotions, and solicit clear – and directive – feedback from customers.

Solutions
Work with ACS, Inc. to better define target audiences, align products/services and marketing to address customer needs.

Results
Through e-storm’s constant testing, they helped ACS: Decrease the average cost-per-sales lead from $300 (for offline direct marketing efforts) to $30-60 (for online marketing efforts), Increase the number of leads into the telesales organization from 50-80 (for offline marketing) to 400-600 (for online marketing) per campaign that resulted in $250,000 to $2-3 million in returns per campaign. In addition, e-storm launched search engine optimization and cost per click programs.