Design Within Reach
All Projects
Situation:
- Increase new profit from paid search program.
- Target consumers by Internet access point (web, mobile, iPad, iPhone).
- Drive both online sales and to-store visits.
Strategy & Tactics:
- Test and expand paid search marketing as a lead channel.
- Grow revenues without using branded terms.
- Monitor and optimize paid search program elements (keywords, match types, conversion rates, etc.) to increase margin.
- Manage campaigns to accommodate seasonality and more than 12 separate promotions/year.
- Help inform client to guide product development, promotions, etc.
Results:
- Return on Ad Spend: 317%
- ROI: Exceeded 100%