Work

Muvee

Situation
Muvee is a leading provider of consumer video editing software, and made one of the first-ever mobile video editing software. The company also had a partnership with Warner Music Group for user-generated video editing. Only catch: nobody knew them.

Strategy
Increase not only awareness and visibility of the Muvee website and brand, but also increase the amount of qualified traffic.

Solutions
e-storm worked with Muvee’s marketing team on developing a keyword strategy, and optimized the content of the existing web pages so they would rank higher in search worldwide. We also created targeted content for specific keywords and audiences in different countries around the World.

Results
Top 5% rankings increased by over 46%, and Top 10% rankings by over 21%. The site achieved a sustained higher percentage of traffic for competitive keywords like “mpeg editor,” “video editing software” and “movie editing software.” We also achieved sustained Top 20 rankings for many of the optimized keywords for over two years for Yahoo and MSN.