Work

National University

Situation
National University – California’s second largest private University and one of the Nation’s leading university online – needed to increase awareness and revenue through online marketing.

Strategy
Since 2001, e-storm’s role as the online marketing partner of the University has been to think through the target audiences, competitive landscape, messaging and apply it to the University’s online and offline offering. Strategic thinking and differentiation resulting in results has been at the center of our engagement with our long term client.

Solutions
e-storm has developed a wide range of multichannel marketing & analytics initiatives including market research, messaging, creative development, online advertising, search engine marketing, social media and multichannel analytics and attribution.

Results:
Online efforts contribute approximately 50-60% of all leads for the University and contributed up to 60% of all enrollees.