Strategy-driven online marketing & advertising

Work

Verizon

All Projects

Verizon

Situation
A leader in fiber optics, Verizon offers phone, Internet, TV, and wireless service to their customers. Verizon wanted to provide a showcase for the best in broadband content while building an active community where they can establish an ongoing relationship with customers.

Strategy and Solution
Along with an agency partner, e-storm developed the marketing strategy for a broadband entertainment portal for Verizon’s 5M DSL customers.

Results
VerizonSurround is now the successful Verizon-wide community platform, with 3M DSL members. Engagement and user generated content are high – one of the videos even won a prestigious Webby award.

Verizon counted on e-storm for:

  • Competitive Analysis
  • Online Marketing Strategy
  • Social Media & Community Marketing Strategy
  • Search Engine Optimization