Verizon
All Projects
Situation
A leader in fiber optics, Verizon offers phone, Internet, TV, and wireless service to their customers. Verizon wanted to provide a showcase for the best in broadband content while building an active community where they can establish an ongoing relationship with customers.
Strategy and Solution
Along with an agency partner, e-storm developed the marketing strategy for a broadband entertainment portal for Verizon’s 5M DSL customers.
Results
VerizonSurround is now the successful Verizon-wide community platform, with 3M DSL members. Engagement and user generated content are high – one of the videos even won a prestigious Webby award.