TravelPod

Work

Situation
Travelpod, a travel blogging service, wanted to increase awareness and qualified visits to their website, boost ad revenues, and improve the ratio of conversions from visits to transactions.

Strategy
Use a multichannel marketing approach, e-storm was sitting in the board of advisor team to provide insights, recommendations on how to capitalize on the integration of all online marketing channels.

Solutions
Working with the marketing team, e-storm contributed insights for a year and a half into search engine optimization, community marketing (engaging them in a two-way conversations), paid search and web analytics.

Results
Unique visits to the site increased by 700%, active blogging increased by 400%, and pageviews increased by 250%. 35% of bloggers remain loyal to Travelpod month-to-month. The number of pages that bloggers printed in books rose from 300K to 1M, and the site achieved up to 5,000 referrals per month from community activities.
Thanks in part of our participation and these results, Travelpod was sold to TripAdvisor.

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TravelPod counted on e-storm for:

Multichannel Marketing Strategy
Interactive Advertising & Marketing
Community Building
Search Engine Optimization
Paid search Management
Web Analytics

Testimonials

“e-storm partnered with Travelpod to provide strategic and tactical recommendations. All of their efforts helped us triple our audience, generate unprecedented revenue and allowed us to sell to TripAdvisor – thanks!”

Martin Horne
CEO
Travelpod